About Our Family Business
A family-owned and operated Medicare insurance agency, founded on the values of trust, integrity, and genuine care for our community.
Meet the Martinez Family
We're not just another insurance agency โ we're a family business built on personal relationships and genuine care for our community.
Our Family Foundation
Ultimate Senior Benefits is proudly family-owned and operated by Steven Martinez and his wife Heather Martinez. What started as a vision to help seniors navigate Medicare has grown into a trusted family business that serves communities across the nation.
Our family values of honesty, integrity, and genuine care for others are the foundation of everything we do. We believe that when you work with us, you're not just getting insurance guidance โ you're becoming part of our extended family.

Roots in Mississippi
Being raised in Itawamba County, our family has deep roots in Mississippi. We now call Tupelo home, where we're raising our three children and building our business to serve our community.
๐ Tupelo, MS
๐จโ๐ฉโ๐งโ๐ฆ Three children: 10, 5, and 3 years old
๐ก Family-oriented and outdoors-loving
Steven Martinez - Chief Marketing Officer
Leading Medicare education and guidance with years of industry expertise
Professional Background
After 7 years of dedicated service as Chief Marketing Officer at Bobby Brock Insurance, Steven made the decision to start his own agency to better serve Medicare beneficiaries with a more personalized, family-focused approach.
His extensive experience in guiding Medicare beneficiaries through their insurance options, combined with his passion for helping families, led him to establish Ultimate Senior Benefits. Steven's approach combines technical knowledge with genuine care for each client's unique situation.
Tech Innovation & Industry Leadership
Steven has a strong technology background, focusing on software and tech tools for insurance agencies. He's passionate about advancing the market for software and technology solutions that help insurance professionals serve their clients better.
His tech expertise led him to start Ultimate Agent, a company dedicated to developing innovative software solutions for insurance agents. Steven also founded the Ultimate Agent Conference, bringing together agents, insurtech companies, carriers, and lead generation companies to advance the Medicare insurance industry.
Ultimate Agent
Founder of a tech company focused on developing software and technology tools for insurance agencies.
Ultimate Agent Conference
Bringing together agents, insurtech companies, carriers, and lead generation companies to advance the Medicare insurance industry.
Our Personal Journey
A love story that began in high school and continues to drive our commitment to family and community

Heather & Steven's Story
Heather and Steven's journey together began in high school when they were just 15 and 14 years old. Their high school sweetheart story has grown into a strong marriage that began in 2008.
Today, they're proud parents of three children (ages 10, 5, and 3) and are deeply committed to their family values and community involvement.
๐ High school sweethearts since ages 15 & 14
๐ Married since 2008
๐ถ Three children: 10, 5, and 3 years old

Family Values
Our family is very family-oriented and loves the outdoors. We believe in the importance of work-life balance and making time for what matters most โ family, community, and helping others.
These values directly influence how we run our business, ensuring that every client receives the same level of care and attention we'd want for our own family members.
๐ฒ Love for the outdoors
๐จโ๐ฉโ๐งโ๐ฆ Family-first approach
๐ค Community-focused business
Our Mission
To provide Medicare guidance with the same care, attention, and family values we bring to our own lives
Family-Centered Care
We treat every client like family, providing personalized attention and genuine care for their Medicare needs.
Trust & Integrity
Our family values of honesty and integrity guide every interaction and recommendation we make.
Education & Support
We believe in empowering our clients with knowledge and ongoing support throughout their Medicare journey.
Licensed to Serve You
We're licensed to help Medicare beneficiaries across the United States, ensuring you get the guidance you need regardless of where you live.
All Licensed States
Total States Licensed: 51
We're licensed to help Medicare beneficiaries in all these states, providing the same level of expertise and service nationwide.
Get in Touch
Ready to work with a family-owned business that truly cares about your Medicare needs? Contact us today.
Licensed Nationwide
Serving Medicare beneficiaries across the United States
Legal Information
Company Name: Ultimate Senior Brokers LLC
DBA: Ultimate Senior Benefits
License Status: Licensed insurance agency in multiple states
NPN: 21705143
Mississippi Resident License Number: 15053578
Other State License Numbers: Available upon request
Important: We do not offer every plan available in your area. Any information we provide is limited to the plans we do offer in your area. Please contact Medicare.gov or call us at 1-800-MEDICARE (TTY: 1-877-486-2048) to get information on all of your options.